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News
Everything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement
5+ hour, 18+ min ago (638+ words) By Brian Quinn, AppsFlyer BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a…...
Ad Tech Without Profit; What???s With The MaxxMaxxing?
3+ week, 5+ hour ago (776+ words) Matt Prohaska has spent more than a decade helping publishers, brands and their ad tech partners clean up their data strategies. Now, he’s turning that playbook over to nonprofits. For example, DetecTogether – which helps firefighters detect cancer earlier – lacked the…...
Why Social Media???s Ad Dominance Is A Billion-Dollar Measurement Illusion
3+ week, 3+ day ago (539+ words) The instinct is to say social is outperforming every other channel. But I don’t think that’s the full story. What we might be seeing is degrees of measurement confidence, and it’s leaving opportunity on the table. Meta’s attribution infrastructure is…...