3+ day, 13+ hour ago   (290+ words) Dentsu Hong Kong and yuu turn everyday rewards into personal identities with yuu-moji Campaign Brief Asia Dentsu Hong Kong has partnered with yuu, Hong Kong’s leading loyalty platform, to launch yuu-moji, an AI-powered activation designed to transform how Members perceive…...

4+ day, 14+ hour ago   (397+ words) Ruhanen’s decision follows the successful integration of Omnicom Advertising after the combination of Omnicom and Interpublic, which established a strong foundation for the future. “Troy has been an exceptional leader whose impact on Omnicom and our industry cannot be overstated....

5+ day, 10+ hour ago   (248+ words) Following constructive discussions, it was ultimately determined that a transaction could not be concluded on terms acceptable to all stakeholders. In light of the decision not to pursue the management buyout, M+C Saatchi Australia and New Zealand is in…...

6+ day, 5+ hour ago   (322+ words) The jury agreed on having three outstanding campaigns rewarded with a Grand Prix this year: No Project without Drama, The Count and The KitKat Heist that wins twice. VML UK’s ‘The KitKat Heist‘ for KitKat won two Grand Prix this…...

6+ day, 10+ hour ago   (131+ words) This week’s guest judge is Renata Leão, Executive Creative Director, Droga5, São Paulo. Previously ECD at DAVID SP for three years, she helped take the office to Top 3 most awarded Brazilian agency at Cannes in her 1st year, and most awarded in…...

1+ week, 6+ hour ago   (628+ words) Campaign Brief Asia Mayuresh Dubhashi has returned to Publicis Groupe as Saatchi & Saatchi India’s new Chief Creative Officer, based in the agency’s Mumbai office. Dubhashi will report to Paritosh Srivastava, CEO, Saatchi & Saatchi India, BBH India, and Propagate India. In…...

2+ week, 11+ hour ago   (544+ words) This year, MAD STARS reorganized its entry categories into two groups. The SOLUTION Group recognizes work that demonstrates practical problem-solving through strategy and execution, while the POSITIVE IMPACT Group focuses on work that drives meaningful social change in areas such…...

3+ week, 6+ day ago   (720+ words) Ogilvy Thailand’s Jiravara Virayavardhana retires after 31 years with the agency: Mettipapan Tongton appointed Ogilvy Lead Campaign Brief Asia Ogilvy Thailand’s Jiravara Virayavardhana will retire after more than 31 years with the company, most recently serving as Chief Executive Officer, effective August…...

3+ week, 6+ day ago   (657+ words) Joining him is a jury of creative leaders whose work spans advertising, culture, technology, social impact and business: Vidya Manmohan, Founder & CCO of V4GOOD, Dubai, is one of the Middle East’s most awarded female creative leaders, with 28+ years of global agency…...